adminNewcastle United have secured a major financial boost this summer after agreeing an £80 million deal, while also standing firm in the transfer market following a rejected bid for midfielder Sandro Tonali.
The club continues to strengthen both on and off the pitch, balancing growing commercial success with firm decisions on key players.
Tottenham Hotspur made an opening offer worth around £75m–£80m for Sandro Tonali, but Newcastle United rejected the bid immediately.
The club made it clear they are not willing to sell the Italian midfielder at that price. Newcastle are believed to value Tonali closer to £100 million, as he remains an important part of their long-term plans. There has been no indication that Tonali has asked to leave, and he is still fully involved in the club’s project.
In a separate development, Newcastle United are set to confirm KNOX Hydration as their new front-of-shirt sponsor in a deal worth around £80 million.
The agreement replaces the club’s previous sponsorship with Sela and will run over multiple years. KNOX Hydration is a sports drink brand that is preparing to launch in the UK, and Newcastle will be one of its key partners in the market.
The deal also includes training ground sponsorship and other commercial rights beyond the shirt.
The £80m package is spread across several years and includes payments in stages, increased payments in later seasons, and extra bonuses and commercial incentives.
Although the shirt-only value is lower than the previous deal, the overall package is higher due to added commercial agreements.
Newcastle sources say there is strong excitement about the new partnership, which is expected to support the club’s long-term financial growth and future marketing plans.
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Abdulhafiz Teslim
