Wrexham’s success on the pitch is starting to pay off in big ways off the pitch. After winning promotion once again, the Welsh club is now heading to the Championship, and the rewards—both sporting and financial—are starting to stack up.
The involvement of Hollywood stars Ryan Reynolds and Rob McElhenney has already brought global attention to the club.

Their passion, star power, and the success of the “Welcome to Wrexham” documentary have made Wrexham one of the most talked-about lower-league teams in recent history.
Now, after achieving back-to-back-to-back promotions, Wrexham is just one step away from the Premier League. While that remains their ultimate dream, getting to the Championship alone brings big financial benefits. One of the biggest is the increased payment from the English Football League.
From the 2024-25 season, each Championship club has received about £11 million ($14.6 million) from the EFL, and Wrexham is expected to get a similar amount for the 2025-26 season.

This is a huge jump from the £2 million typically given to League One teams. The payment includes a basic award and a “solidarity” fund from the Premier League. Although Wrexham’s expenses will also go up as they try to compete at this level, the extra income will help balance things out.
Wrexham has become a money-making machine in recent years. In March, the club announced a record turnover of £26.725 million ($35.5 million), more than double what it made the year before. Retail sales, including shirts and merchandise, continue to grow—especially now that the club is moving up a level.

Matchday revenue also rose to £5 million from just over £3 million the previous year. The arrival of bigger visiting clubs should keep interest high and stadiums full.
Next season, Wrexham will play well-known clubs such as Blackburn Rovers, Norwich City, Middlesbrough, and Swansea City. These matchups, especially the local rivalry with Swansea, are expected to bring in large crowds and major attention.
They’ll also face Leicester City, Southampton, and Ipswich Town—all of whom were recently relegated from the Premier League.
Besides league matches, Wrexham will now enter the FA Cup at the third-round stage, where they could draw a big Premier League side—another chance for fame and fortune.
Thanks to Reynolds, McElhenney, and the club’s rising profile, Wrexham’s commercial appeal is stronger than ever. Last year, the club’s commercial revenue jumped from £1.9 million to over £13 million.

With more TV exposure, higher-profile games, and a bigger platform, sponsors—especially those from the U.S.—are taking notice. Promotion also makes the club more appealing to players, though signing better talent comes with higher wage demands.
As Wrexham gears up for life in the Championship, they’re also looking to strengthen their squad. One player reportedly on their radar is Leeds United striker Patrick Bamford.
Bringing in an experienced forward like Bamford could help Wrexham remain competitive in their new league and keep their Premier League dreams alive.